Musée du Bas-Saint-Laurent

An invitation to relax

A reproduction of a classified ad from an old newspaper.

Classified ad fromThe Quebec Morning Chronicle, June 2, 1894.

Quebec Morning Chronicle, June 2, 1894. (Bibliothèques et archives nationales du Québec, digital collection)

In 1894, an ad for the La Maison blanche hotel (see the last photo) presented the establishment as follows:

The Favorite Seaside Resort. Great Boarding Establishment for Families.

THE RIVER DU LOUP POINT IS NOW, without contradiction, the most fashionable summer place. Its wharves are the arrival and departure point of the numerous tourists conveyed by the magnificent boats of the Richelieu & Ontario Co. There, call every day hundreds of brilliant turn-outs from Cacouna. Big hotels and many villas have enchantingly sprung up in less than four years; and now opens a splendid bueno retiro for families inclined to calm and tranquility. Appearing as a hotel by its proportions, the establishment will bear the character of a private boarding house nevertheless, closed to the intrusion of the public. It is locate done hundred feet above the level of the sea, adorned with large verandahs, immense galleries and numerous balconies; is also surrounded by spacious lawns, incomparably scenic viewpoints, and possesses all the interior comfort that one could wish for himself and his family.

This new house will open on the 15th of JUNE.

Conditions strictly limited to the boarding house rates.

First-class Table. Elegant Furniture and Comfortable Beds. For information, apply to JOSEPH DESLAURIERS, Manager of “THE WHITE HOUSE,” River du Loup Wharf.

May 26, 1894.

Did you see the sales points? Accessibility, calm, comfort, privacy, scenery… The stuff vacation fantasies are made of!

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