Ad for Garage Audet & Frère in Saint-Pascal.
From the Guide de route du Club automobile de Québec, pub. J. E. Renaud, 1933. Private collection (Pierre Landry).
Today, a road trip doesn’t require careful planning of stops for gas. But it wasn’t always this way!
After the Great Depression of the 1930s, Quebec launched major infrastructure projects to stimulate the economy. Improvements were made to main routes, particularly along the old King’s Highway. There were more and more cars on the road, and service stations too! In Rivière-du-Loup, stations sprung up near lodging—a sign of progress and a selling point for the hotels.
This ad for Audet & Frère garage may have caused tourists to swing through Saint-Pascal on their way to Kamouraska.